Real Estate SEO: Tips & Tricks for 2017

90 percent of home buyers use the internet, according to “The Digital House Hunt,” an extensive report on real estate consumer trends conducted by Google and the National Association of Realtors. From 2008 to 2012 real estate-related searches increased by 253 percent. In 2016 real estate-related searches peaked. SEO is more important than ever to realtors looking to reach clients via search engines.

Nick Fiorini is an SEO Consultant in Rochester NY based internet marketing consultant who lives and works in Rochester New York. We had a chance to speak with him today about local realtors using Google to attract home buyers. Here is what he had to say…

“With my real estate clients I break SEO down to two categories: Technical and Contextual.”

1. Local keyword research
2. Get listed in directories
3. Responsive website design

1. Blog
2. Photos and video
3. Social media

“Technical is all about targeting the right keywords, getting the right links, and making sure a website looks great regardless of the device it’s being viewed on. There is no grey area with technical SEO. Contextual is where real estate SEO really shines. There is a lot of content to work with it in real estate marketing,” said Mr. Fiorini.


Realtors and brokers use IDX (Internet Data Exchange) to render real estate listings. Also known as Broker Reciprocity, IDX encompasses the policies, rules, and software that allow listings from the MLS database for public dispaly. This is a great link source for realtors. All realtors should be taking advantage of IDX/MLS in order to maximize their reach online.

Top Real Estate Directories

Real estate agent directories get a lot of traffic and are great link sources. Each of the following highly trafficked real estate sites have directories available to realtors:

⦁ Trulia
⦁ Zillow
⦁ RedFin

If you are a realtor looking to attract home buyers online, following the above steps in crucial.

Leave a Reply